About
A Wardrobe, Beautifully Edited
EDITED by Ivory is the younger sister of Ivory Lane — created by the same team you know and trust, with a fresh perspective for today’s modern woman. Where Ivory Lane celebrates timeless elegance, EDITED is our contemporary, online-first diffusion brand, designed for a new generation of women who want style that fits seamlessly into their every day.
We believe getting dressed should feel effortless. Your wardrobe should work as hard as you do — taking you from the morning school run, to the office, to dinner with friends, without ever needing a complete outfit change. That’s why every piece in our collection is carefully chosen: smart tailoring with a softer edge, elevated basics you’ll wear on repeat, and occasion pieces that make you feel polished without being fussy.
Who She Is
She’s confident but understated. Feminine yet modern. She has a full life — career, family, friends, travel — and she wants her style to reflect that balance. She’s not chasing fast trends or throwaway fashion; she’s investing in pieces that feel good, flatter her figure, and last beyond a single season.
Our muse is the woman who does it all, and does it with style. She values quality, versatility, and ease. She doesn’t need a wardrobe packed with endless options — she wants a considered edit that feels like her.
Our Promise
At EDITED by Ivory, we curate collections that simplify style. Every item is selected with intention, designed to be mixed, matched, and lived in. We’re here to make fashion feel less overwhelming and more inspiring — so you can get dressed each day with confidence, knowing you’ll look and feel like your best self.
From Ivory Lane, With Love
Born from Ivory Lane’s philosophy of timeless, wearable style, EDITED by Ivory is a natural evolution. It’s our way of bringing the same trusted taste and quality to women who want an online destination for modern tailoring, smart casuals, and effortless occasionwear.
This is wardrobe, edited .
